Staying rooted in our long history and raised up by our values. This makes us the source of hospitality.    

Our history dates back to 1562, and by and large reflects the changes evident in society and the economy. A turning point came in 2005: Allegra Passugger Mineralquellen AG was carved out of its parent Group, and returned to the hands of independent investors in Graubünden.

Since this company-defining change, CEO/owner Urs Schmid and COO/co-owner Patrik Hemmi, together with their team, have relentlessly pursued their business dream: creating a progressive, independent company which has succeeded in charting a new and sometimes unconventional course whilst maintaining its roots and traditions.

At the heart of this lies the solid, unflappable Graubünden self-image, respect for its mineral water heritage, as well as moves towards smart operations. First we think the unthinkable, then we put it into practice with Swiss precision. We work quickly and quietly, with agility and efficiency, and aim to pass our infectious enthusiasm on to others. We take responsibility for the service we provide and personally vouch for its quality.

What we offer is exceptional, and characterised by clarity and stability; it is the epitome of pleasure and joie de vivre.

In short: Allegra Passugger is the source of modern hospitality.