Passugger - our N ° 1: That's the confident claim of Allegra Passugger mineral springs AG. The saying, who is also entitled, for historical reasons. And will continue to have its accuracy.
Anyone who claims the quality leader in the Swiss mineral water market may not hide. Nor properties behind well-tempered advertising message. So says Allegra Passugger mineral springs AG in advertising, frank and direct to achieve what they want and what their premium products now are: The quality number 1 in the Swiss mineral water market.
For this self-awareness, there are good reasons: in addition to the new qualitätsverpflich-ended and successful company policy, this claim is also clear from the story: Ask specifically Passugger, if you prefer a mineral-water table of the first order. Insist on Passugger, because it is rich in valuable minerals! So unmistakably clear decades ago were promoted to the mineral water from Passugg. In it, the importance of the mineral water is reflected in earlier times: the sources of Passugg is awarded in previous centuries healing power, 1562 will do the generally good health of the population of Passugg attributed to the mineral water - probably because the iodine content of the water at the time widespread prevent goiter. For the new, confident look of the traditional brand, there are good reasons. And the old advertising slogan, which was due to his Passugger first place, and its minerals to claim it, of course, has still its correctness ...
